The hospitality industry is the fourth biggest employer in the UK and includes many businesses which give back to the community around them and society. However, is it fair to argue that this isn’t always recognised and rewarded.
Businesses from across the sector aim to give back, enrich communities and contribute to society. Those who lead them and those who work for them do make a difference because they tackle social and environmental problems. This activity doesn’t just recognise ‘social enterprise’ businesses but all companies that are practicing good work and contributing to the wider community.
In 2018 EP plans to recognise, support and reward businesses which do make a special difference. The aim is to hold an awards ceremony in the summer.
- To celebrate and raise awareness of the role businesses in hospitality play by delivering support and raising funds
- To raise the profile of people and social good in the sector
- To challenge others to think and act differently
- To make a difference
The intention is to showcase businesses who are doing ‘social good’ no matter what hat they wear and are addressing problems that communities are struggling with. Therefore, this may cover:
- Creating employment opportunities
- Improving health and welfare
- Protecting the environment
- Supporting local
- Animal and wildlife
- Use of renewable energy power, reuse and re-manufacture discarded material
- Empowering people
- Promoting education
- Addressing financial situations
- Supporting vulnerable people – homelessness
- Job training and social re-integration
- Food waste reduction projects
- Community clean-ups – community development projects
- Developing nations
- Emergency relief
Some recent hospitality industry examples:
- Rosewood London have been campaigning for Great Ormond Street with Mini Wishes which includes Farther Christmas travelling around London in a red Mini convertible giving out Christmas wishes.
- Beyond Food, situated at Brigade, delivers professional training programmes for adults who have experienced, or are at risk of, homelessness.
- The Sustainable Restaurant Association are launching a social action platform with The Breakfast Club to maximise the impact of the connections between kitchens and communities.
- BaxterStorey and executive chef, Hayden Groves, produced a new charity recipe book to raise money for Cure Leukaemia. It’s a culinary journey documenting the 10,403km cycle ride across Europe undertaken by Hayden and a team of four cyclists, including ex-England footballer Geoff Thomas.
- Sodexo have partnered with Ways into Work to try and improve employment outcomes for young people with disabilities.
- Change Please is empowering the homeless community by training them to be baristas.
Hospitality Social Good Awards
EP has vast experience in creating and hosting events of all shapes and sizes. From dinner parties for ten to conferences for 200 or more, EP runs an average of 75 events a year. In summer 2018 EP now aims to produce a ‘Hospitality Social Good Awards’ to raise awareness around the positive impact businesses can have on society and communities.
Category 1 – Hospitality Social Good of the Year: For a business that has an executed a vision, made real impact and has also demonstrated and promoted Social Good.
Category 2 – Unusual Partnership: For two or more businesses which have come together for some form of Social Good and despite competition, differences or objectives.
Category 3 – The Social Good Communicator: For a business that can demonstrate and communicate their impact with their community.
Category 4 – Community Builder: For a business that has made efforts within its own company and remit to create more opportunities for Social Good in the community and society.
Category 5– Social Good Leader: For an individual who has demonstrated clear leadership for a social, environmental or community impact.
Category 6 – Social Good Young Leader: For an individual, aged up to 30, who has demonstrated clear leadership for a social, environmental or community impact.
Category 7 – Supplier Social Good: For a business that produces or delivers a product or service to hospitality businesses that makes Social Good impact.
Category 8 – Environmental Social Good: For a business demonstrating green and environmental impact.
Category 9 – Technology Social Good: For a business that uses technology to achieve a Social Good impact.
Category 10 – Invisible Hero: For someone working in the business who represents excellence in Social Good but isn’t always recognise or known for what they do. Making them visible heroes.
Category 11 – International Power: For a business working internationally and making impact in Social Good in other countries.
Category 12 – Ground-Breaking: For a locally rooted business that has transformed their community in a new way.
Category 13 – One to Watch: For a hospitality business that can clearly articulate their future Social Good vision and how they are going to achieve it.
If you would like to be involved – whether sponsoring, hosting, entering or attending – please contact Ben.Butler@epmagazine.co.uk